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AlUla is a place of extraordinary human and natural heritage. Guests are invited to come journey through a living museum of preserved tombs, sandstone outcrops, historic dwellings and monuments, both natural and human-made, that hold 200,000 years of largely unexplored human history. The Kingdom of Saudi Arabia has long been a crossroads of ancient civilisations — a place of deep history, but one that is constantly evolving. AlUla is an extraordinary example of this and you can soon help write the next pages of its history.There are traces of many who have built AlUla over millennia, from the capital of the kingdoms of Dadan and Lihyan, to the trading hubs of the Nabataeans and into the Islamic era. Much of AlUla’s epic rock formations, valley and sandy desert remains an untouched expanse, with discoveries yet to be made threaded through its rich and layered past.
AlUla attracted pilgrims and travellers who came to take advantage of the abundant resources offered by its fertile oases. The people of AlUla have long been lauded for their hospitality, celebrated by famous explorers of the past for their warmth and authenticity. A vital crossroads along the famous incense-trading routes running from southern Arabia, north into Egypt and beyond, AlUla's oases dotted the area and offered a much-needed respite for caravans of weary travellers. It remains a welcoming place to rest, commune and recharge.
Habitas is a global hospitality group created by a diverse community of people seeking human connection, authentic experiences and a better future together. With the belief that inspired individuals connecting through strong communities will change the world and make it a better place. In doing so, they will help others and help protect the environment and ensure a better future for generations to come.
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