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ETRA Collection in the Autumn




“Wine is the divine juice of September” – Voltaire

“A bottle of wine contains more philosophy than all the books in the world.” – Louis Pasteur

“Wine is a constant proof that God loves us and loves to see us happy.” – Benjamin Franklin

“Wine is the most civilized thing in the world.” – Ernest Hemingway


ETRA didn’t say it. They said it. Autumn is the best month to visit Tuscany, when the fields come alive with the grape harvest, and one can savor the wine.

If you still aren’t convinced, even after hearing from some of history’s greatest minds, there’s nothing we can do. Cin cin!


The concept of ETRA is a fresh and innovative approach to ultra luxury hospitality, built around the idea of selective travelers pursuing a tireless quest for exclusivity. The suites are located at the noble floor of the Paggi Tainti building, in the core centre of Florence. A marvelous spot with impressive lookouts over the Santa Maria del Fiore Cathedral and ease access to the most relevant entertaining areas: the elegant shopping district of Via Tornabuoni, the renaissance buildings and art of Piazza della Signoria and Uffizi Gallery, the romantic view of the Arno river with its elite restaurants by Ponte Vecchio.


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