top of page

ETRA Florence

ETRA is far beyond the most luxurious private property in Florence! ETRA is a place where guests are treated like royalty with 7/7 room service, a dedicated concierge, and access to top-notch Gym and SPA facilities. And here’s the kicker: they’ll gain exclusive access to the owner’s little black book of VIP experiences. We’re talking off public winery tours, behind-the-scenes peeks at cashmere laboratories, after-hours access to top attractions, and more. It’s like halving the keys to the city’s most coveted secrets!

ETRA is an exclusive Private Retreat is a fresh and innovative concept of ultra luxury hospitality, built around the idea of selective travelers pursuing a tireless quest for exclusivity. ETRA travelers at this property at First Liberty building in Florence - Via dei Pecori 3 will enjoy:

🗝Uncharted 5-sense experiences built with the finest standards and maximum privacy

🗝Superlative and discrete private locations with impressive lookouts over iconic streetscapes in the area

🗝Perfect and harmonic reinterpretation of contemporary luxury in a welcoming atmosphere and with a special sense of equilibrium between every element of the environment

🗝Exclusive access to its preferred network of professionals that offer memorable moments that money cannot usually buy

PRESIDENTIAL ~2 pax – 120 sqm / 1,300 sqft

FAMILY ~4 pax – 130 sqm / 1,400 sqft

SIGNATURE ~6 pax – 250 sqm / 2,700 sqft

For details or by phone 1-212-752-1416 or WhatsApp 1-917-940-2407



bottom of page