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ETRA Florence, Unforgettable Experiences

  • Writer: Michelle Debay
    Michelle Debay
  • May 8
  • 1 min read

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Welcome to ETRA, an exclusive private retreat that redefines ultra-luxury hospitality. Nestled in the heart of Florence at the First Liberty building on Via dei Pecori 3, ETRA is crafted for discerning travelers on an unending quest for exclusivity. Guests can expect unforgettable experiences!


🗝 Immersed in uncharted 5-sense experiences designed with the highest standards of luxury and complete privacy.

🗝 Discover superlative and discreet private locations offering breathtaking views of iconic streetscapes.

🗝 Enjoy a perfect and harmonious reinterpretation of contemporary luxury, all within a warm atmosphere that balances every element of the environment.

🗝 Gain exclusive access to a curated network of professionals, ready to create unforgettable moments that money simply cannot buy.


Accommodation Options

  • PRESIDENTIAL ~2 guests – 120 sqm / 1,300 sqft

  • FAMILY ~4 guests – 130 sqm / 1,400 sqft

  • SIGNATURE ~6 guests – 250 sqm / 2,700 sqft


Experience the extraordinary at ETRA, where luxury meets exclusivity in every detail. For details info@dominiquedebay.com or by phone 1-212-752-1416 or WhatsApp 1-917-940-2407


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