ETRA in our Private Retreat Collection



ETRA is a fresh and innovative concept of ultra luxury hospitality, built around the idea of selective travelers pursuing a tireless quest for exclusivity. ETRA travelers at this property at First Liberty building in Florence - Via dei Pecori 3 will enjoy:


🗝Uncharted 5-sense experiences built with the finest standards and maximum privacy

🗝Superlative and discrete private locations with impressive lookouts over iconic streetscapes in the area

🗝Perfect and harmonic reinterpretation of contemporary luxury in a welcoming atmosphere and with a special sense of equilibrium between every element of the environment

🗝Exclusive access to its preferred network of professionals that offer memorable moments that money cannot usually buy



Walking barefoot on 250 sqm heat-treated parquet has never been so pleasant. The 3 types of ETRA suites represent the perfect application of contemporary design and its formula to create timeless beauty with strong lines hide anything that eyes don’t want to see. Precious design objects are placed in their natural environment embracing warm colors and scenographic effects create an elegant atmosphere.


The three types of suites:


PRESIDENTIAL ~2 pax – 120 sqm / 1,300 sqft

FAMILY ~4 pax – 130 sqm / 1,400 sqft

SIGNATURE ~6 pax – 250 sqm / 2,700 sqft

For details info@dominiquedebay.com or by phone 1-212-752-1416 or WhatsApp 1-917-940-2407


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