ETRA, Luxury in Florence



Located in First Liberty building in Florence - Via dei Pecori 3, ETRA is a fresh and innovative concept of ultra luxury hospitality built around the idea of selective travelers pursuing a tireless quest for exclusivity. When meeting ETRA travelers enjoy:

  • Uncharted 5 sense experiences built with thefinest standards and maximum privacy

  • Superlative and discrete private locations with impressive lookouts over iconic beauties of the territory

  • Perfect and harmonic reinterpretation of contemporary luxury in a welcoming atmosphere and with a special sense of equilibrium between every element of its environments

  • Exclusive access to its preferred network of professionals that offer memorable moments that money cannot usually buy


STUNNING SUITES Walking barefoot on 250 sqm heat-treated parquet has never been so pleasant. The 3 types of ETRA suites represent the perfect application of contemporary design and its formula to create timeless beauty:

  • Strong lines hide anything that eyes don’t want to see

  • Precious design objects placed in their natural environment

  • Warm colors and scenographic effects create an elegant atmosphere

PRESIDENTIAL SUITE 2 pax – 120 sqm / 1,300sqft 1 king size bedroom with en-suite bathroom with sunken bath and shower, walk in closet, fully equipped kitchen and 1dining/ living area (with Boffi De Padova furnitures) Booking Period October thru March: Eur 1,300 April thru September: Eur 1,700 FAMILY 4 pax – 130 sqm / 1,400sqft 2 king size bedrooms (o/w 1 convertible in twin) with en-suite bathrooms with chromotherapy and shower, walk in closet, fully equipped kitchen and 1dining/ living area (with Boffi De Padova furnitures) Booking Period October thru March: Eur 1,600 April thru September: Eur 2,200 SIGNATURE 6 pax – 250 sqm / 2,700sqft 3 king size bedrooms (o/w 1 convertible in twin) with en-suite bathrooms with sunken bath, chromotherapy and shower, walk in closet, fully equipped kitchen and 2 dining/ living areas (with Boffi De Padova furnitures) Booking Period October thru March: Eur 2,900 April thru September: Eur 3,900 Min 3 nights stay. 10% Discount for 7 nights rental. INCLUDED in Pricing (room only treatment): High speed WI-FI, complimentary soft drinks/ THE/ coffee and snacks, daily maid service with towel change, Smart TV, Premium toiletries from Jo Malone and Perricone, Dr. Vranjes home fragrances and access to in-room dining service 7/7 available. AVAILABLE UPON Request (non exhaustive list): Executive butler service, Private chauffeur, Private chef, Private tours and experiences from our selected partners portfolio, Beauty and SPA treatments, Laundry, Wine cellar.


For details info@dominiquedebay.com or by phone 1-212-752-1416 or WhatsApp 1-917-940-2407


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