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The Spirit of Haute-Couture in Paris

A great lover of Paris, Edward VII, then Prince of Wales, made the Hotel Edouard VII his Paris residence for exploring the city and admiring the unrestricted view from the balconies over the Opéra Garnier where he enjoyed being carried away by the performances and meeting the great and the good.

A refined, elegant man, and a great lover of fashion, it is to him that we owe the three-piece suit, which was created in Paris specially at his request. Edward VII had infinite admiration for singers and actresses. Among his many conquests, the most famous were the talented French actress Sarah Bernhardt, the great Australian singer Melba Helen Mitchell and the society hostess Alice Keppel, his last mistress, who was invited to his deathbed by his wife Alexandra. Alice Frederica Keppel was the maternal great-grandmother of Camilla Parker-Bowles.

The renovation of Edouard 7 was the subject of a conceptual procedure unique in the hotel sector. It involved producing a thematic Couture collection, where each place was designed like a silhouette to be dressed, based on a meticulous study of the personality of Edward VII the man: his life, his background, his journeys, his loves.

The entire project is based on 4 keywords, inspired by the personality of Edward VII: Audacity, Seduction, Character, Theatricality.

Learn more about Hotel Édouard 7 or contact us.


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