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Also, to connect directly with some of our hoteliers & DMC partners for a 15 min meeting please click here or go to

ETRA Florence

ETRA is an exclusive Private Retreat is a fresh and innovative concept of ultra luxury hospitality, built around the idea of selective travelers pursuing a tireless quest for exclusivity. ETRA travelers at this property at First Liberty building in Florence - Via dei Pecori 3 will enjoy:

🗝Uncharted 5-sense experiences built with the finest standards and maximum privacy

🗝Superlative and discrete private locations with impressive lookouts over iconic streetscapes in the area

🗝Perfect and harmonic reinterpretation of contemporary luxury in a welcoming atmosphere and with a special sense of equilibrium between every element of the environment

🗝Exclusive access to its preferred network of professionals that offer memorable moments that money cannot usually buy

PRESIDENTIAL ~2 pax – 120 sqm / 1,300 sqft

FAMILY ~4 pax – 130 sqm / 1,400 sqft

SIGNATURE ~6 pax – 250 sqm / 2,700 sqft

For details or by phone 1-212-752-1416 or WhatsApp 1-917-940-2407

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